Single source of facts
One file where every project figure carries its source and a reliability rating. The rule is absolute: a figure that is not in it cannot be used in any material.
All products
Product
BetaESTATE OS
Digital sales department for developers
We do not sell audits and we do not sell CRM. We build a working sales department: from a verifiable fact to a countable deal, in eight to twelve weeks. The money in premium property sales is lost between the showing and the booking — and it stays invisible because nobody measures that segment.
- 54 → 1
- Typical showing-to-booking conversion on premium property
- 8–12 weeks
- To a fully operational sales contour
- 2 bookings
- Breakeven point for the implementation
The problem
Enough leads. No conversion.
Advertising budget does not fix a qualification and closing problem. When 54 showings produce one booking, the constraint is not traffic — it is everything that happens after the client walks through the door. ESTATE OS builds the contour that closes that last metre.
- 42 507
- Sessions
- 149
- Inquiries
- 54
- Showings
- 1
- Booking
Process
How it works
Four stages. Each has standalone value and leads naturally into the next.
- 017 days
Diagnose
GEO and AI visibility, funnel audit from CRM data, product data audit, materials and advertising audit. You receive a report, a funnel map marking where money is lost, a prioritised roadmap and an implementation estimate. The audit fee is credited against implementation.
- 022–3 weeks
Design
The architecture of the sales contour: the single source of facts, the agent roster, the objection map, tone of voice and legal guardrails.
- 034–8 weeks
Deploy
Implementation in your working environment, integration with CRM and telephony, end-to-end analytics, and team training.
- 04subscription
Operate
Running the contour: content production, weekly review, attribution maintenance and continuous correction against results.
Scope
What is included
Twelve modules assembled into a single working contour.
8 AI agents
Sales director, qualifier, deal strategist, copywriter, editor, marketer, analyst and partner channel — deployed in your working environment.
Editor with veto
No text leaves the contour without passing fact-check and tone of voice. The editor can block anything, including its own colleagues' output.
5 working commands
Lead qualification, post-showing follow-up pack, objection response, material production and weekly review.
Objection map
Battlecards where every answer is tied to a fact from the single source, so nothing said to a client is unverifiable.
GEO + AI visibility
Presence in ChatGPT, Perplexity and Gemini: crawler access, llms.txt, Schema.org, E-E-A-T and brand mentions.
Technical SEO
Crawl errors, page speed, structured data and semantic core — the foundation without which AI systems will not find the project at all.
Funnel audit
CRM, telephony, call tracking and web analytics, measured as CPQL, cost per showing and cost per booking rather than cost per lead.
Product data audit
Floor plan against presentation against website. Discrepancies are always found and are always expensive.
Content factory
40–60 units a month across reels, posts, carousels, long reads, email and agent digests, every figure fact-checked before release.
Agent channel
A separate content line for the agency network with its own tone of voice, materials and digest.
End-to-end analytics
Events returned to the ad platforms — Valid, Qualified, Showing, Booking — because without them the advertising optimises on noise.
Pricing
Packages & pricing
A fixed implementation fee plus a subscription for running the contour.
Diagnose
350 000 ₽
7 working days
GEO, SEO, funnel, data and materials. Report and roadmap. Credited toward implementation.
- GEO + AI visibility audit (AISight module)
- Technical SEO audit
- Funnel audit from CRM, telephony and analytics
- Product data audit: floor plan vs presentation
- Materials and advertising audit
- PDF report, funnel map, roadmap and estimate
Core
1 900 000 ₽
4–6 weeks
The working contour: facts base, agents, commands, protocols and training.
- Everything in Diagnose, its cost credited
- Single source of facts
- 8 AI agents deployed in your environment
- 5 working commands
- Objection map with battlecards
- Tone of voice and legal guardrails
- Post-showing protocol
- 2 training sessions with recordings
- 30 days of support
Full
3 900 000 ₽
8–12 weeks
Core plus content production, GEO implementation and full attribution.
- Everything in Core
- Content factory: 40–60 units per month
- Full GEO + AI visibility implementation
- End-to-end analytics setup
- CRM and telephony integration
- Post-showing automation
- Advertising attribution setup
- 90 days of support
Enterprise
from 6 500 000 ₽
from 12 weeks
Multiple properties or entities, agency network, on-premise and SLA.
- Everything in Full
- Multiple properties or legal entities
- Agency network implementation
- On-premise deployment option
- On-site team training
- SLA with guaranteed response time
- Dedicated project manager
OPERATE subscription: Core support 250 000 ₽/month, Full support with content factory 450 000 ₽/month, Enterprise from 750 000 ₽/month. Alternative available for clients with clean CRM data: −30% on the fixed fee plus 0.3% of each booking for 12 months.
FAQ
Questions we are asked before signing.
How is this different from hiring an agency?
An agency delivers materials. ESTATE OS delivers a contour that runs: the facts base, the agents working inside your environment, the protocols your team follows after a showing, and the analytics that prove whether any of it moved a booking.
What is the single source of facts, and why does it matter so much?
It is one file holding every project figure with its origin and reliability rating, and the rule that no figure outside it may appear in any material. In one engagement the headline scarcity argument — eleven units left — turned out to be a misreading of the developer's export, which actually showed 173 units in sales. A buyer at ₽84M checks with a calculator.
Do the AI agents talk to our clients directly?
No. They prepare, qualify, draft and analyse. A human sends what goes out, and the editor agent holds veto over any text that has not passed fact-check.
When does this pay for itself?
Two bookings is the stated breakeven on a premium property. On the reference engagement, cost per booking was ₽2.1M and effectively consumed a full month of advertising budget for a single deal.
Can we start small?
Yes — Diagnose is a standalone seven-day engagement with its own deliverable, and its fee is credited against implementation if you continue.
Order an audit or implementation
Tell us the property, the number of units and the size of the sales team. We respond within one business day.
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